Is it reasonable to combine the two?
I've always been fascinated with marketing, particularly affiliate marketing. I love reading stories about what works and what doesn't. For example, I offer my affiliates 50% of every sale they bring me. Despite that, I don't have many people sign up or get many sales (those two things are related, of course).
Another idea I had once was to partner with a non-profit on a holiday that seems relevant to them. Think about working with Toys for Tots around Christmas, or a Veteran's Group around Veteran's Day. So far, those experiments haven't been very successful.
My most successful attempt involved a food bank in Central Florida, though I'm not sure exactly how successful it was. They were looking for donations, so I offered them 50% of every sale. They tweeted a special link and sent an email to their donor list. I think we ended up raising less than $100 during that promotion.
Not one to be deterred, I'm going to try again, this time with our local high school band. I have created a new coupon code for my products at Gumroad. The code is 0w5fx7n. Using this code will give the buyer 10% off anything at https://walkingriver.gumroad.com during the month of September. At the end of the month, I am going to donate 100% of the net proceeds to the school.
Whether or not you decide to participate, I would appreciate your feedback. Does this seem like a good idea in general? Have you tried or seen similar promotions? If so, what worked and what didn't? I'm genuinely interested in your thoughts.